Car Break-in Urban Legend Hole Under Door Lock

A viral alert circulating via email and social media since 2010 warns of a new vehicle break-in method wherein thieves punch a small hole under the handle of a car door to unlock it. Do you need to be concerned about this rumor? Its possible. Firsthand Account As shared on Facebook, Jan. 5, 2013: Wednesday, I approached my truck from the passenger side to place my computer bag in the front passenger seat.As I reached to open the door I noticed there was a hole right under my door handle.My first thought was, someone has shot my truck!I began to think about it and inspect it a little closer and the light slowly began to come on.I phoned my friend who owns a body shop and asked if he had any vehicles with damage to the doors that looked like a bullet hole.Yes, I see it all the time. Thieves have a punch and place it right under the door handle, knock a hole through, reach in and unlock it, just as if they have a key. No alarms, broken glass, or anything.I then placed a call to my insurance agent and explained it to him. I was puzzled that they left my GPS and all other belongings.Here is where it gets scary!Oh no, he said, they want the break-in to be so subtle that you dont even realize it. They look at your GPS to see where home is. Or check your address from Insurance and Re gistration in your glove box. Now, they know what you drive, go to your home, and if your vehicle isnt there they assume you arent and break into your home.He said they will even leave a purse or wallet and only take one or two credit cards. By the time you realize there has been a theft, they may have already had a couple of days or more to use them.(I didnt realize my situation for two full days!)They even give you the courtesy of re-locking your doors for you.Periodically, walk around your car, especially after you park in a shopping center or other large parking area.Report thefts immediately....your bank w/missing check numbers, your credit card agencies, police, and insurance companies, etc. Analysis While we have no way of verifying the specifics of this anecdotal account, the hole punch method it describes is known to police and indeed sometimes used in the commission of auto burglaries. Apparently, it works quite well. In a spate of roughly four dozen break-ins reported in Alton, Illinois over a two-month period in 2009, for example, police said at least half involved the use of a sharp tool to deftly punch through car doors, just under their locks to release them, according to a local newspaper, The Telegraph. The report continues: The unknown sharp object penetrates the door metal, hits the lock mechanism and disengages it. The burglar or burglars slip inside the vehicle without having to break a window or otherwise heavily damage the car, which would call attention to themselves.Because the damage is minor, the owners may not realize they are victims until they notice items missing from the car or items that were moved. The puncture hole that the intruders leave under the lock, usually on the drivers-side door, is only up to about a half-inch in diameter. However, while the hole punch technique is referenced in a number of news stories published between 1990 and the present, there were many more instances cited in which cars were burgled the old-fashioned way — by smashing a window. Protect Yourself From a Break-in Regardless of the method of entry used, precautionary measures available to vehicle owners remain the same: Install a car alarm, avoid parking in dimly lit, isolated places, and never leave valuables (including GPS devices) in plain sight. Sources and Further Reading Cars Burglarized with New Technique. The Telegraph (Alton, IL), 19 October 2009Thieves Stand Ready to Pounce in Mere Minutes. St. Petersburg Times, 18 July 2010

The Cherokee And The American Revolution - 1858 Words

The Cherokee attempted to civilize to mirror their American counter parts in an attempt to elude they’re absolute removal. The Cherokee had faith in government, but did not calculate greed, bigotry and biased opposition from those who were overseeing they’re livelihood. The Cherokee had always opposed those who took to emigration, but soon after force the Majority were unwelcomed in a new society. The tribe, cooperated with British forces in hopes of maintaining their ancestral land. The Cherokee tribe had lost a vast amount of land by siding with the British during the American Revolution. The outbreak of hostilities between 1776 and 1794, the Cherokees lost more than twenty thousand square miles of land . The tribe’s way of life depended on the land for hunting and trading deer pelts, was now in jeopardy . The loss of land meant less game which meant less food and trading for the tribe. The Cherokee also used land to plant crops but not on the scale as the Americans did. Because previous north eastern tribes were vanishing, the newly formed government wanted to help the Cherokee from the same fate. President George Washington realized that the Cherokee were at risk of being wiped out like the north eastern tribes. To subdue the warfare between encroaching settlers and the Cherokee, Washington began the United States Civilization Program. In a letter by Elizabeth Taylor a Cherokee, she describes learning that white people were once uncivilized also and that she hopes herShow MoreRelatedUnfair Treatment of the Native Americans1498 Words   |   6 PagesNative Americans- the Cherokee Nation Throughout the 19th century Native Americans were treated far less then respectful by the United States’ government. This was the time when the United States wanted to expand and grow rapidly as a land, and to achieve this goal, the Native Americans were â€Å"pushed† westward. It was a memorable and tricky time in the Natives’ history. 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Experiential and Psychological Factors and Products †Free Samples

Question: Discuss about the Experiential and Psychological Factors and Products. Answer: Introduction The assignment is about the marketing plan for Asia e University. Acting as a consultant of Asia e University Malaysia. A consultant needs to construct a marketing plan for Asia e University to have a 20 % increase in student number in 2018. A Marketing plan document of the business is being constructed to show the tactics and strategies of a business. It might not be constructed for a specific period of time which involves an in-depth detail related to marketing for example goals of the business and cost of its product. It provides a way towards achieving the desired goals and objectives (Duermyer, 2017). This assignment will outline the marketing plan for Asia e University and will focus on these key points such as Mission statement of Asia e University, the Present position of the university, Product and services provided by the university, Market of the university, Channel of distribution, Promotional strategies of the university, competitors and pricing. The Asia e University is a collective multinational university started by the Asia Cooperation Dialogue (ACD), a frame recognized in 2002 to endorse Asian cooperation at a central level. Recognized as a Malaysian enterprise, on the way to become the leading agent of e-Education, it is sustained by 34 ACD Member Countries as confirmed in 2005 in Islamabad at the CD Ministerial Meetings and in 2006 in Doha (Asia e University. 2017). AeU is working with the institutions of higher learning (IHLs) and training Centres to provide quality of professional programs of training and quality academic programs that are easily available and inexpensive in the ACD Member countries. For Asian, IHLs University AeU provides mutual certification and degree recognition and programs of the academy. This University also provides control on the resources and facilities like professional programs and academic information sharing for IHLs in Asia. AeU is recognized by ACD members countries as an instrument f or Asia-wide cooperation and act as a promoter between the nations and communities in contracting the digital gap. Asia human capacity needs are going to be fulfilled by AeU as it is ready to champion e-Education hard work. The mission of Asia e University is to work together with Higher Learning Institutions of Asia and use their collective image, expertise, and resources for providing good quality of Life-long learning and Higher education. To provide affordable and quality programs through e-learning Asia e University joined their forces with the institutions of global education. Many postgraduates around the world joined this university due to their programs like cross culture and cross-border. ACTS (Asian Credit Transfer System) is enabled by the Asia e University, it is a joint approval of academic programs between the educational institutions of Asia (Master Studies. 2002). Asia e University also focuses on the personalized learning, for this, they provide training and education to the professionals in pursuit of creativity, innovations, and flexibility in their need of education. The vision of the Asia e University is to become a leading university by providing quality and affordable learning in Asia. Asia e University is providing international reputational academic programs as they have become expert due to collaboration with the prestigious institutes. Their focus is providing flexible education and training pr ograms to the students and growing suitable educational technologies and strategies to support students thinking, skills, and capabilities. They are trying to establish a benchmark by providing best e-learning practices (1UNI. 2016). Information Technology and Multimedia School The aim of Information and Communication School is to prepare the best graduates with excellent skills and who are capable of fulfilling the needs of the industry in which they will work. Academic programs presented by the School are planned to arrange experts for the designation such as system analysts, web designer, animation specialist, software engineers, web broadcasting journalists and technology managers. The programs involved in information technology are graduate and undergraduate programs and varied Asia attitudes, traditions and culture give emphasis to creative multimedia (Quatar Conferences. 2006). Art, anthropology, philosophy, history, studies of religion, sociology, social work and different study programs of Asia such as Arabic studies, Chinese studies, Iranian studies are the courses offered by the Arts and Social Sciences School. A culture of research is emphasized by the School built on the excellence of both research i.e. interdisciplinary and discipline and scholarship. Asian culture main priority is their commitment to improvement and development (Asia e University. 2017). At graduate and undergraduate levels courses in engineering and technical studies are offered by the Engineering and Technical Studies School (Asia e University. 2017). Courses in physics, biology, and chemistry are offered by the Science, Health and Environmental Studies School and are functional to biotechnology, environmental studies, and medical science. Courses in basic science and interdisciplinary science will involve programs of graduate and undergraduate with field and laboratory courses (International institute of health sciences. 2017). Courses offered by the business and management school focuses on knowledge management, strategy, and marketing, innovation, e-business, performance management, human resource management, management of voluntary and public sector, corporate strategy and entrepreneurship. Business and management offer programs of graduate and undergraduate and business operation unique features are emphasized by the MBA program in Asia (Asia e University. 2017). Programs of graduate and undergraduate are offered by the Education and Cognitive Sciences School for the profession of education; it provides opportunities to the teachers to upgrade their skills and knowledge wherever they live and work. Teachers of member countries are benefited through this program. Educational leadership, science, cognitive science, mathematical teaching and language education are the areas given more emphasis (Asia e University. 2017). Animators, web and multimedia developer, instructional designers, video and audio specialists and graphic designer are the staff available in Instructional design and learning technologies Centre. The main focus of this Centre is upon the development and content design and assisting the member institutions. Strategic initiatives are promoted by this Centre to integrate e-learning in the education system. Learning Content Management System and Learning Management System are maintained by this Centre. Postgraduate programs are managed and coordinated by Graduate Centre in the University. The centre is responsible for management examination, quality, and marketing (Asia e University. 2017). To improve computing skills, interviewing skills, communication skills, presentation skills, etc. short courses are managed and organized by the Lifelong Learning and Training Centre for the individuals. The main focus of the Centre is to maintain cooperation with the member countries so that practices and experiences of e-learning can be exchanged (Asia e University. 2017). Innovation, Research and Consultancy Centre For the effectiveness of the programs, a joint research initiatives in e-learning is established among member countries by Innovation, Research and Consultancy Centre. This Centre is established for maintaining the cooperation with the member institutions and technologies and e-learning can be shared. Target marketing means dividing the market into different segments and then focusing on the segments of the customers whose demands and needs are related to the product and services offered by the business. It is a strategy of the business to attract customers, business, to increase the sales and for the success of the business. Distribution, pricing, and promotion of the product become more cost effective due to the target marketing strategy of concentrating on the particular segments of the customers whose demand matches with the business services (Eldering, 2003). The population of the Asia is about 3.6 billion people, it is almost 60% of the world population which is a huge market. It has been projected that 60-75% of the Asia people require some type of training and 60-90% of people require re-skilling. Besides this, 40-60% of people are demanding higher education (Quatar Conferences. 2006). The market for Higher education cannot be considered as the only market that needs the p reparation for a career with focusing on students with the age group of 18-22 years. There is a high demand for education and learning even in adults who want to be updated with the current information in their professional as well as personal life not only in Asia but all over the world. Recently, the adult learning and lifelong educations demand is increasing. With the help of e-learning approach, AeU will not face any problem in this market sector in serving their services. E-learning will cover the distance and time for the adult learners. Business can do segmentation of the market in three common types- Demographic segmentation, Geographic segmentation and Psychographic segmentation (Laroche, Bergeron Barbaro-Forleo, 2001). Demographic segmentation can be done on the basis of income level, age, religion, education, marital status, race, and gender. Knowledge of the demographic information is very important for all the business as demographic segmentation is the important criteria for recognizing target markets (Ba?uv?k, 2013). Geographic segmentation can be done on the basis of city, country, neighborhood, state, area code, zip code. Geographic segmentation depends on the consumers in a same geographic area with the similar demand and needs for the services and product (Dietrich, 2017). Psychological segmentation can be done on the basis of class personality, socio-economic and lifestyle. The socio-economic involve range of the customers from rich and educated people at the top to the unskilled and uneducated people at the bottom (Pickering Hayes, 2017). Asia e University is working in different segments and provide courses like Certificate and Diploma Programs which is applicable for Malaysia, Indonesia and other countries, Bachelor, master and Ph.D. Programs is applicable for Vietnam, the Middle East and other countries, Executive Programs is applicable for China, Cambodia and other countries and Life Long Learning is applicable for India, Pakistan and other countries. Marketing mix of Asia e University To promote the product or service businesses use some tactics or strategies, these tactics are known as marketing mix (Cavallone, 2017). Marketing mix involves elements known as 7 p's such as Product, Price, Place, Promotion, People, Physical environment, and Process. Some of marketing mix element of the Asia e University are explained below. Place- Place is also known as a distribution channel, it is used to meet the market wants, expectations and need of the student by the university. Nowadays many sources are available from which student can take the relevant information and with the establishment of the IT student have received an additional source of information in comparison to the previously restricted area of the university. IT instrument known as Blackboard is the example of a source of information used by students. IT source has developed, to hold the material of related university is an opportunity (Starck, 2013). Promotion- University can provide the information about its product and services based on the channels to the market. Channel can be made up of publicity, personal sales contact, advertising, and public relations. Personal sales contact between student and university is very important, as according to the previous research student need personal advice at the time of enrollment. The university should clearly explain and provide information at the time of promotion so that student can clearly understand the educational product. The website is one of the important channels of information transfer to the student. The website provides general information about the university to the student, but the university should not only rely on the internet it can be ineffective communication. Besides the website, other sources like advertising, exhibitions, and E-mail are also very beneficial for the university (Starck, 2013). People- People are the staff members of the university that interact with the students during the enrollment. Thus, the staff is the one who represents the university and can satisfy the student. People are the important factor that should be considered as they are related to promotion and process. The interaction between the student and staff are due to the personal contact of the academic, administrative and supportive staff. Image of the staff is related to the enrollment and perception of the student. Administrative staff plays important role in providing services to the student. Therefore, the reputation of the university can be affected due to the interaction between the staff and the student (Starck, 2013). Process- Universitys formal and administrative functions are involved in the service delivery. It is linked to the process of enrollment that includes registration request, examination of the course and evaluation with the results of the examination. Process include entertainment activities and social events. Bureaucracy and administration of the student are related to the educational service. The frustration of the university's staff and student can be reduced if there will be a well-functioning process. University should confirm whether the student is understanding the process of gaining a service or not as a student is part of the process. Cooperation between the staff is important because the interaction is involved in the service to create the product (Starck, 2013). Price- The income of the educational institute is influenced by the price strategy. The price of tuition, educational program is affected by the competitors price and demand. Therefore, Asia e University plans the prices of the programs accordingly so that student base can be increased in coming future and can give competition to other universities. Product- Product is the important part of the marketing mix. Even it plays a key role in the educational industry, it can be enhanced with the help of other components of the marketing mix. Asia e University designs their programs according to the demand of student (customer). Asia e University provides different crash courses and diploma programs to attract students. Physical environment- the Physical evidence is very important in the educational industry due to the intangible nature. Physical evidence works as a proof of product or knowledge delivered to the student. Asia e University provide physical evidence because it shows the quality of the services that have been delivered or going to be delivered and will also help in increasing the customer base by 20% of the university. The movement of goods and services from manufacturer to the end user of the product and services is known as distribution. Goods and services move from one place to other due to the presence of the distribution channel which involves different distribution intermediaries. Payment of the goods and services move in the opposite direction from the end user to the intermediaries and then to the manufacturer (The Economic Times. 2017). There are two types of distribution channel i.e. direct distribution and indirect distribution. In direct distribution channel, there are no intermediaries business provide goods and services directly to the customers. On the other hand, indirect distribution channel involves a number of intermediaries through which goods and services move from manufacturer to the end user (Liu, 2017). Asia e University adopt two model of distribution for the delivery of their courses Blended Approach- Blended approach involve online interactions, independent study done by the student and face to face interaction. Online Approach- Through e-learning mode courses are provided to the students and interaction between the student and instructor is done through the web. Whenever required student have to be present at the selected Centre even for final examination and assessments (Asia e University. 2017). Promotion- Promotion means to communicate with the customers and influence them to buy the product and services provided by the business (The Economic Times. 2017). Business can communicate with the customers through websites or through direct selling. For a business to promote their product is very important because it is the only way through which customer can know about the product available in the market and where it is available (Ward, S. 2017). Customers will only buy the product when they know about it. There are two categories in which promotional strategies can be classified- Push and Pull. Push strategy- For pushing the product to the customers some type of promotional activities are implemented for retailers, wholesalers, and distributors in push strategy. Activities like the bonus, wholesalers discounts, and trade fairs are the example of push strategies provided for the distributor's benefit and to attract them (Marketing. 2017). Thus, the demand for the product is created in the distribution channel. The customer is not familiar with these activities. Pull strategy- Activities of promotion are done for the customers to attract them in pull strategy. Example of pull strategy are discounts, digital campaigns, and advertisements. Thus, the demand for the product is created through these activities and customer reach to the retail stores or websites to avail the services and to buy the product (Magloff, 2017). Promotional activities done in pull strategy are visible to the customer. Promotional strategies used by Asia e University for increasing their customer base by 20% are- Development of mobile, Use of web analytics, Responsive website design, Strategic social media and Optimization of the search engine. Mobile development- Mobile technology is rising day by day, all the devices that are connected with this, universities and colleges are making huge investments in this. They are creating websites mobile version with this they are making their content of courses mobile-friendly (Hanover Research. 2014). Use of web analytics- To know where the university is reaching to their customer they rely on data-driven analytics. Analytics software uses are increasing because higher education ecosystem is getting complex and online material of the institution is expanding. Responsive website design- University and institutions are focusing on responsive web design so that student can be navigated about how to use it and website can be used and viewed on different devices. Optimization of the search engine- Institutions and universitys administration department want their institution to have a good spot on the search engine, especially Google. It is very important for institutes who provide niche programs (Hanover Research. 2014). Asia e University is dedicated and wants to become a global brand of life-long learning, the administration is desiring to improve their knowledge, capabilities, and skills to give competition globally. Asia e University has initiated strategic alliance and partnering with China, India, Vietnam, Middle East, Indonesia and South East Asian countries University, due to this Asia e University has become popular and helped them increase the number of students in the university. Further, to make Asia e University renowned brand internationally they are planning to start the collaboration with the countries like Africa, Australia, New Zealand and England. The goal of rising human capital Asia e University is adopting the innovative approach to build up the competitiveness of the nation globally and trying to improve the knowledge, skills, and capabilities of their administration department (Interface Education. 2014). Competitive edge is created by the speeds programs for the success. The programs of the Asia e University will improve the skills and make changes that are necessary for present and future industry needs. Fees of the Asia e University- Academic semesters are delivered in the Asia universities that provide quality services by Asia Exchange. These universities main focus is to provide quality and life-changing abroad semesters to as much as students they can. Due to this, they maintained their fees affordable for all the students and low as well. Host University is financing the Asia Exchange. University is providing lower price programs because they negotiate with the partner university about the tuition fees. As compared to the West tuition fees is lower in Asia as well as other expenses (Asia Exchange. 2017). Tuition fees cover Tuition, Orientation at the destination, Asian universities official transcript and official acceptance letter, Process of application, Guidance of the program and services of the program are provided before, during and after the program, After sending the application placement is guaranteed in the program. In addition to the tuition fee, for every application fees of approx. 75 EUR as a non-refundable fee will be charged. In the week of applying the application, the invoice will be delivered of this fee with the letter of initial acceptance. After receiving the invoice fee can be due for 10 days. For an international bank transfer, the bank can charge the service fee. Asia Exchange is an abroad organization of European study. Low tuition fees are charged from the European students in the European universities. For Europeans, lower prices are charged for Asia Exchange programs. Fees of Asia Exchange's program is affordable as compared to the fees of another independent program. For example- Prices of U.S. programs are more than 10000 USD. Within the deadline, all the required documents with the application must be submitted. Additional fees are charged from those students who submit their application after the end of application period according to the terms and conditions of the university (Asia Exchange. 2017). Conclusion In the conclusion, it can be said that success and sustainability of the Asia e University depend on international bodies, corporate enterprises, universities, government agencies and higher education institutes support and interest. Asia e University will have to change gradually in reaction to the contributing members and the needs of the market. The success of the Asia e University depends upon the member countries willingness to participate in expanding the market, opportunities for increasing the revenue, knowledge, and cooperation boosting. The mission of the Asia e University also says that they want to work together with Higher Learning Institutions to provide educational courses. Asia e University offers different services and courses to their customers such as Information Technology and Multimedia School, Arts and Social Sciences School, Engineering and Technical Studies School, Science, Health and Environmental Studies School, Business and Management School and Education a nd Cognitive Science School. Service Centre in support of schools are as follows the instructional design and Learning Technologies Centre, Languages Centre, Graduate Centre, Lifelong Learning and Training Centre and Innovation, research, and consultancy Centre. The above marketing plan of Asia e University will definitely increase 20% of student number in 2018. References Duermyer, R. (2017). What is a Marketing plan? Retrieved from: https://www.thebalance.com/what-is-a-marketing-plan-1794426 Asia e University. (2017). Overview. Retrieved from: https://www.aeu.edu.my/about-aeu/overview Quatar Conferences. (2006). The Establishment and implementation of Asia e University (AeU). Retrieved from: https://www.qatarconferences.org/asian/pdf/asia.pdf Asia e University. (2017). Master of Social Science. Retrieved from: https://www.aeu.edu.my/programmes/phd/master-social-sciences-mss-research Asia e University. (2017). School of Technical Education, Engineering Reskilling. Retrieved from: https://www.aeu.edu.my/schools/school-technical-education-engineering-reskilling International institute of health sciences. (2017). Asia E University - 1 University 31 Countries. Retrieved from: https://www.iihsciences.com/index.php/en/programmes/2013-01-09-13-54-07/bachelor-of-technology-healthcare-management-state-university-of-new-york-at-canton Asia e University. (2017). School of Management. Retrieved from: https://www.aeu.edu.my/schools/school-management Asia e University. (2017). School of Education Cognitive Science. Retrieved from: https://www.aeu.edu.my/schools/school-education-cognitive-science Asia e University. (2017). School of graduate studies. Retrieved from: https://www.aeu.edu.my/schools/graduate-studies/school-graduate-studies Asia e University. (2017). School of Professional Executive Education. Retrieved from: https://www.aeu.edu.my/schools/speed/school-professional-executive-education-0 Asia e University. (2017). Master in education (MED). Retrieved from: https://www.masterstudies.com/Master-in-Education-(MED)/Malaysia/AeU/ Hanover Research. (2014). Trends in Higher Education Marketing, Recruitment and Technology. Retrieved from: https://www.hanoverresearch.com/media/Trends-in-Higher-Education-Marketing-Recruitment-and-Technology-2.pdf Interface Education. (2014). Message from the Director of SPEED, AEU. Retrieved from: https://www.ige.com.my Asia Exchange. (2017). Fees. Retrieved from: https://www.asiaexchange.org/studying-in-asia/fees/ Master studies. (2002). Asia e University. Retrieved from: https://www.masterstudies.com/universities/Malaysia/AeU/ 1UNI. (2016). About Asia e University. Retrieved from: https://1uni.net/university/asia-e-university-aeu/ Eldering, C. A. (2003). U.S. Patent No. 6,560,578. Washington, DC: U.S. Patent and Trademark Office. Laroche, M., Bergeron, J., Barbaro-Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of consumer marketing, 18(6), 503-520. Ba?uv?k, R. (2013). The Demographic Segmentation in Arts Marketing. In Proceedings in Scientific Conference (No. 1). Dietrich, T. (2017). Segmentation in Social Marketing: Five Steps to Success. In Segmentation in Social Marketing (pp. 77-92). Springer Singapore. Pickering, G. J., Hayes, J. E. (2017). Influence of biological, experiential and psychological factors in wine preference segmentation. Australian Journal of Grape and Wine Research, 23(2), 154-161. The Economic Times. (2017). Definition of 'Distribution'. Retrieved from: https://economictimes.indiatimes.com/definition/distribution Liu, H., Sun, S., Lei, M., Deng, H., Leong, G. K. (2017). The impact of retailers alliance on manufacturers profit in a dual-channel structure. International Journal of Production Research, 1-16. Marketing. (2017). Push pull marketing strategies. Retrieved from: https://marketing-made-simple.com/push-pull-marketing-strategies/ Magloff, L. (2017). Push Pull Promotional Strategy. Retrieved from: https://smallbusiness.chron.com/push-pull-promotional-strategy-10972.html Ward, S. (2017). What Is Business Promotion - A Definition? Retrieved from: https://www.thebalance.com/business-promotion-definition-2947189 The Economic Times. (2017). Definition of 'Promotions'. Retrieved from: https://economictimes.indiatimes.com/definition/promotions Starck, K. (2013). Marketing within higher education institutions - A case study of two private Thai universities. Retrieved from: https://www.diva-portal.org/smash/get/diva2:625908/fulltext02 Cavallone, M. (2017). The TES Marketing Mix. In Marketing and Customer Loyalty (pp. 83-126). Springer International Publishing.

Designing, Improving and Implementing Processes Essay Sample free essay sample

Simply Sunless. LLC is a little airbrush tanning concern. which the proprietor is the exclusive employee and technician. The mission of Simply Sunless is to advance a healthy tanning alternate and skin malignant neoplastic disease consciousness. â€Å"Be Fabulously Fake! † is the slogan of Simply Sunless. and the feeling that proprietor. Brooke Counts. wants each client to see every clip she tans them. Q # 2 After deep idea and a great trade of planning. Brooke decided to do the concern preponderantly mobile. which eliminated a big part of many concern hurdlings. viz. startup costs. The pick to be nomadic eliminated overhead costs. including salon infinite lease. ornaments. licenses. and other costs associated with holding a shopfront. Additionally. being nomadic minimized the machine size demands and merchandise volumes. In order to do the equipment easy to transport from client to client. it needed to be compact and merchandises minimum to minimise possible for harm during conveyance. In order to interrupt into the beauty industry. it was realized that Simply Sunless would necessitate to spouse with other local beauty concerns to construct a client base. By offering airbrush tanning at watering place. wellness and fittingness installations. and salons that did non antecedently have any signifier of sunless tanning. Brooke will be able to develop a solid trade name. and trade name consciousness. without the overpowering cost of advertisement and promoting that are non economical for little concerns. Based on research of Simply Sunless. selling is the procedure in most demand of alteration over the approaching twelvemonth. Every twenty-four hours more than 1 million people tan in tanning salons. Of these people. 70 % are Caucasic misss between the ages of 16 and 29. With one-year indoor tanning grosss estimated to be over $ 2. 6 billion. holding effectual advertisement is indispensable to the growing of Simply Sunless. It has been established that the mean individual has a 75 % higher hazard of developing skin malignant neoplastic disease from utilizing tanning beds. and that persons who tanned before the age of 35 are at an 87 % higher hazard of developing melanoma ( American Academy of Dermatology. 2012 ) . Health witting consumers are traveling off from UV tanning to UV-free tanning because of their hazard for skin malignant neoplastic disease and premature aging. Additionally. the handiness of nomadic electronics. societal networking. and people’s general desire for cognition. opens selling options up to being more accessible. if the right mark audience is reached. Identifying and advancing airbrush tanning to the right audience will be more successful than puting in direct mailing and print ads. Q # 3 Degree 1 ( Initial ) : The concern was started without loans and operating expense. so the lone disbursals will be supplies. gas. and advertisement. This phase will place methods of selling that can be used to advance Simply Sunless and assist the possible clients place the trade name. Degree 2 ( Repeatable ) : Here. Simply Sunless will reexamine selling methods utilized since the concern was founded. Via study method. new and established clients will be asked how they became cognizant of Simply Sunless. Calculations will be done to find the cost associated with each selling method and compare that figure to the sum of gross generated for each method. Degree 3 ( Defined ) : Bing a individual owner/operator concern. Simply Sunless’s direction will be more in melody with the defined concern procedure in relation to concern ends. Initially. the concern demands to put in selling to develop a client following. This will be accomplished by using economical selling methods such as digital and word of oral cavity referrals. and by partnering with complementary concerns. Print advertisement and fall ining the local Chamber of Commerce will besides be included in the budget. Degree 4 ( Managed ) : Once a client base has been developed and a successful selling method identified. finding tanning quality will be closely monitored via client follow-up calls. Following every tanning session. the client will be contacted and asked if their sunburn met with their outlooks of a UV-free sunburn. If the reply is yes. they will be thanked for their backing and encouraged to book their following assignment. Should the reply be no. the client will be asked how the experience can be improved for following visits. In add-on to the client study. the tanning solution and retail merchandises will be monitored for termination day of the months. quality control issues. or damaged packaging agreement to maker recommendations. Since colour alteration is a unequivocal index of harm. solutions will be kept in temperatures recommended by the maker and tested hebdomadally for colour alterations and disposed of instantly should they neglect specifications. Degree 5 ( Optimized ) : In order to go on successful procedure direction and maximise procedure success. a continual rating of the system will be established. Periodically. outside beginnings from the provider and solution industry will scrutinize the quality control procedure to assistance in finding successful or failing procedures. Random client studies will be conducted to find client satisfaction with the tan colour. tanning procedure. technician cognition. and handiness of sunless tanning attention merchandises. Technician ( s ) will be required to go to go oning instruction classs to larn new techniques and acquire acquainted with new merchandises. Q # 4 Phase 1: Presently. Simply Sunless is a turning concern looking to spread out its client base with a limited budget. It can be assumed that investing in selling will progress or restrict the growing potency. A chiseled selling procedure will help in finding optimum selling outgo to advance successful concern growing. Phase 2: The beauty industry is hard to interrupt into and easy to be black listed. Cardinal factors for success include set uping a positive trade name image. while failure is set uping a negative trade name image. All rivals are capable of marketing their mark audience with advertisement. publicities. and warrants. The concluding merchandises. in this instance the airbrush sunburn. can be displayed via portfolios and word of oral cavity referrals. The greatest restriction being the pecuniary agencies to publicize and talent to bring forth quality airbrush sunburns. Since many services in the beauty industry are considered â€Å"luxury† . during times of economic adversity these luxury services are the first to be cut from a budget. Compared to its rivals. Simply Sunless has an advantage being nomadic and holding minimum fixed costs so the nest eggs can be reflected in pricing and publicities. Simply Sunless is besides nomadic. which gives the concern more flexibleness to run into new clients. The proprietor of the concern has had professional preparation and certified direction. The greatest disadvantage Simply Sunless faces is its newness to the industry and limited selling budget. Phase 3: Presently the economic system is fighting and the effects are felt in many service industries. Present selling methods are limited and making an audience that is limited in its outgos. There are alternate classs of action which include direct mail selling. magazine print advertisement. seller events. and sponsorships. Print advertisement are more dearly-won. so the best class of action would be to go to seller auctions. concern networking meetings. and offer services at sponsorship events. Unit of measurement 2 ASSIGNMENT Q # 5A Current Procedure The current procedure is really simple and includes placing the mark market ( i. e. : Ultraviolet and UV-free sixpences ) . Selling is decided harmonizing to advertisement budget merely. Follow up calls and satisfaction studies are completed after every tanning assignment. Q # 5B Proposed Adaptations The proposed procedure will get down with placing the mark market with more item. This will include UV or indoor sixpences. UV-free airbrush sixpences. and open sixpences who have non made a determination in either way. Selling determinations will include measuring fluctuating consumer penchants. which include wellness tendencies and technique penchants ; the economic province. which will bespeak consumer’s willingness to pass money on luxury services ; every bit good as lodging to the company’s allotted advertisement budget. Q # 6 The bing procedure diagram has. really merely. outlined Simply Sunless’s procedure direction. and is of import because it establishes a base in placing how mark markets are being reached and whether or non they are successfully run intoing client outlooks. Future diagrams will sketch procedure betterment and redesign by using the initial selling base and spread out upon it to integrate new groups. Target markets will be decently solicited via advertised that is tailored to market and industry tendencies. economic province. and company advertisement budget. Future diagrams will assist concern directors place short-run and long-run betterments. ( Harmon. 2007. p. 318 ) . Unit of measurement 3 ASSIGNMENT Q # 7 The American Academy of Dermatology ( ADA ) shared legion surveies corroborating that indoor tanning increases the hazard of melanoma and non-melanoma tegument malignant neoplastic diseases. premature aging. immune suppression. cataracts. and optic melanoma ( ADA. 2012 ) . Given this information. one of import activity performed in the procedure alteration will be advertisement that is focused on appealing to the mark market’s penchants and tendencies. compared to the advertisement budget antecedently utilized. The undertaking being is the selling method. and shows that Simply Sunless presently advertises based on budget allowances. go forthing room to maximise investings that are market specific. Follow up calls to clients after their assignments is the primary method used to find client satisfaction. and advertisement is chiefly unbroken in-house. so both undertakings are performed entirely by Brooke. In order to aim markets suitably and acquire the most effectual advertisement scheme. outsourcing some of the advertisement duties may be necessary to obtain the most return on the investing. This would enable Brooke to make a coveted audience efficaciously. while leting her to concentrate on client satisfaction and procuring return concern clients. A meeting would necessitate to be set up with an advertisement bureau to set up a selling program that will bring forth the most return for the investing. The advertisement bureau will be in charge of making market research to aim the audience that composes the largest part Simply Sunless’s patronage. Brooke will mensurate the success or failure of the selling program by inquiring new clients where they heard of Simply Sunless. and by following up with clients to guarantee their sunburn met their outlooks. The follow up calls allow Brooke to open the lines of communicating with the client. set up a long term professional relationship. and guarantee that outlooks are being met. If the advertisement bureau is non aiming the proper audience. it will be apparent in the deficiency of response and with the client’s satisfaction evaluations. Q # 8 A undertaking is defined as a the â€Å"smallest identifiable and indispensable piece of a occupation that serves as a unit of work. and as a agency of distinguishing between the assorted constituents of a project† ( Business Dictionary. 2012 ) . One can reason that undertaking completion refers to the completion of a piece of work in a given period of clip. Measuring undertaking completion requires puting mensurable criterions which are straight related to the responsibilities and duties of the undertaking. The criterions will find what is required with the occupation to be done. The undertaking completion step will sketch whether or non the undertaking is completed successfully. This is straight linked to human public presentation in many instance. nevertheless human public presentation is comprised of more than the undertaking completion. Human public presentation is defined as â€Å"an achievement of a undertaking in conformity with agreed upon criterions of truth. completeness. and efficiency† and refers to the ability of the human resource. viz. the employee. to put to death the action. accomplish and carry through the requested undertaking on a consistent. seasonably. successful and efficient mode ( Business Dictionary. 2012 ) . That ability needs to be assessed and measured to supply feedback to the employee. guarantee that undertaking completion is accomplished. and better the ability to execute the undertaking when needed. Q # 9 Q # 10 The Six Sigma fishbone diagram is basically a cause-effect diagram that illustrates the things that will bring forth new concern. set up if the selling is successful. and develop a strong professional relationship with the clients in order to make a strong trade name and repetition patronages. As explained by Harmon the fishbone diagram largely â€Å"identifies a cause. specify it further and even further if possible† . ( p. 39 ) All of the procedures. from initial selling to following up after client assignments to carry oning informational studies. are cardinal to developing the Simply Sunless trade name and making a higher concentration of repetition clientele base. Should any element fail. the end is non able to be reached. Unit of measurement 4 ASSIGNMENT Q # 11 KPI # 1 for Ad: New Client Surveys When Simply Sunless hires an advertisement agent to help in turn uping mark market groups and properly research tendencies. it will be good for the concern to cognize if the investing is successful or non. One manner to detect this information is by carry oning new client studies. When the client books their assignment. a undertaking will be in topographic point to inquire each new client where he or she heard approximately Simply Sunless. KPI # 2 for Customer Satisfaction: Follow-up Calls Bing a service in the beauty industry. the lone method of mensurating client satisfaction is through the follow-up calls. Each client. whether they are new or repetition. will be contacted the following concern twenty-four hours to happen out if the sunburn met their outlooks. KPI # 3 for Quality Control: Customer Satisfaction The follow up call opens a direct line of communicating to enable the client to convey to light any positive or negative feedback. For illustration. if a client decided to acquire a darker sunburn colour than they did antecedently. they would be able to inform Brooke if they liked the darker shadiness or would prefer their old colour at their following assignment. Besides should any technique issues originate. the follow-up calls enable Brooke to turn to the issue instantly with a colour touch up at no charge to the client. Likewise. should the client peculiarly bask their consequences. it can be documented in their client portfolio. Q # 12 Conduct research ( utilizing the Kaplan Library or the Internet ) to compare and contrast Six Sigma. the Balanced Scorecard. and ISO9000/9001 as different methods of fixing public presentation and completion prosodies. Prosodies are public presentation markers. utilized at different intervals during the procedure timeline. to mensurate attachment to agenda and attainment of ends. Six Sigma basically prepares. so establishes the public presentation and completion prosodies as a method of mensurating the success or failure of Simply Sunless’s ability to efficaciously publicize. develop a trade name image. and unafraid repetition concern. Prosodies measure some quantifiable constituent of a company’s public presentation. such as return on investings. costs of making concern. and even seasonableness of assignments. return calls. and follow up calls. Simply Sunless could mensurate this by weighing the cost of engaging an advertisement agent compared to new concern generated from the selling. by set uping an acceptable clip frame to return appointment calls and times to follow up on assignments and by placing the per centum of repetition and new concern. Data will be collected by set uping and monitoring procedures. processs and services. so actionable prosodies can be established so that Brooke can seek to better the metric in order to bring forth of import information that is critical to Simply Sunless’s concern success. Once the coveted metric is identified and established. it will give better apprehension to implicit in causes of issues. which will so let farther analysis into the issue so that new betterments can be made. The Balanced Scorecard ( BSC ) is â€Å"Managementpractice that attempts to complement drivers of past public presentation with the drivers of future public presentation. including client satisfaction. development of human and rational capital. and learning† ( Business Dictionary. 2012 ) . A BSC is used for strategic planning and serves as a direction system to aline concern activities to the vision and scheme of the organisation. A solid BSC seeks to better all lines of communicating and supervise the organisational public presentation against set strategic ends. Under this method an organisation is viewed from four positions ; ( 1 ) acquisition and growing. ( 2 ) concern procedure ; ( 3 ) client and ( 4 ) fiscal positions ( Balances Scorecard Institute. n. d. ) . Data is collected and analyzed comparative to each of those positions so an appropriate set of prosodies can be developed. A Strategy Map. which overview the four positions. find action needed to be performed to acc omplish the scheme ends for each position. along with the steps that track the advancement on each action. Finally. the International Organization of Standardization ( ISO ) 9000/9001 is â€Å"based on a figure of choice direction rules including a strong client focal point. the motive and deduction of top direction. the procedure attack and continual improvement† . and gives the demands for an organization’s Quality Management System ( QMS ) with the end that after successful execution. companies will supply good services that meet the demands and outlooks of their clients and comply with applicable ordinances ( International Organization for Standardization. 2012 ) . ISO 9000/9001 provides â€Å"guidance and tools for companies and organisations who want to guarantee that their merchandises and services systematically meet customer’s demands. and that quality is systematically improved† ( ISO. 2012 ) . Finally. this will help in placing and implement actions needed to accomplish set ends. how to transcend them and so better the procedures as needed. Q # 13 It would be advantageous for Simply Sunless to use the Six Sigma method to successfully implement a alteration procedure. The Six Sigma will mensurate for return on advertisement investings. entire costs of making concern. and seasonableness of return calls. follow up calls. and existent assignment times. The chief focal point of this procedure will be to place the ROI of the advertisement investing and step client satisfaction. Paying close attending to the client feedback will enable Simply Sunless to measure the causes and grounds of factors impacting the success the ultimate end. This procedure will besides function to sketch KPIs that provide utile information Brooke can use to seek future betterments. The Six Sigma alteration procedure must be integrated through the concern to acquire a consistent part to Simply Sunless’s success as a whole. A alteration procedure should non be treated as independent of the whole. but should concentrate on the specific execution country. These peculiar procedure alterations. along with its public presentation indexs. are believed to be of import to Simply Sunless as a whole. Unit of measurement 5 ASSIGNMENT Q # 14- Produce an lineation or a flow chart depicting the full alteration direction program. Q # 15- Simply Sunless is a new. little airbrush tanning concern. which the proprietor. Brooke. is the exclusive employee and spray technician. The mission of Simply Sunless is to advance a healthy tanning alternate to UV tanning and convey consciousness to the hazards associated with UV tanning. such as melanoma tegument malignant neoplastic disease. premature aging. and optic harm. â€Å"Be Fabulously Fake! † is the slogan of Simply Sunless. and the feeling that proprietor. Brooke Counts. wants each client to see every clip she tans them. Since Simply Sunless is nomadic. advertisement has become the greatest obstruction to developing a solid. repetition clientele base. Customer satisfaction is indispensable to the wellness of the concern and one of Brooke’s top precedences. The prosodies of client satisfaction are measured through follow up calls to ask as to if the sunburn met the client’s outlooks and numerically via per centum of repetition vs. new concern. It has become evident that in order to bring forth new concern. Simply Sunless must outsource its advertisement to a company that can concentrate on the business’s mark market and work within the limited budget in order to maximise the success rate of print and digital advertisement methods. Once a more effectual selling program is established. Simply Sunless will be able to concentrate on developing a strong trade name through high client satisfaction. This will be achieved through mensurating prosodies such as ROI on advertisement. per centum of new and repeat clients. and client satisfaction. The information can be utilized to continually concentrate on bettering the procedures so that the Simply Sunless trade name continues to turn strong and go a family name. Mention American Academy of Dermatology ( ADA ) . ( 2012 ) . Indoor Tanning. Retrieved from hypertext transfer protocol: //www. aad. org/media-resources/stats-and-facts/prevention-and-care/indoor-tanning. Balanced Scorecard. ( n. d. ) . The Balanced Scorecard Basics. Retrieved from hypertext transfer protocol: //www. balancedscorecard. org. Harmon. P. ( 2007 ) Business Process Change. A Guide for Business Managers and Six Sigma Professionals. 2nd e. Morgan Kauffman Publishers. Burlington. Massachusetts Simply Sunless. LLC ( 2012 Retrieved from World Wide Web. SimplySunlessLLC. com.